Christ the King Catholic High School (CTK) in Huntersville, NC, is a vibrant community where faith and education come together to inspire students to believe sincerely, think critically, act responsibly, and serve others. Since opening its doors in 2011, CTK has experienced steady growth, creating an exciting opportunity to enhance its campus for current and future students. To meet these growing needs, the school launched a one-year capital campaign called “Together in Sport and Spirit.” The campaign focused on raising funds to build stadium-style bleachers, add much-needed parking, construct new bathrooms, and create an emergency access road for outdoor sports. These improvements will transform the campus, creating a welcoming and functional space for students, families, and the wider community.
The campaign had a unique tiered giving structure, allowing donors to choose the level of enhancements they wanted to support. Each tier built upon the previous one, starting with essential updates like field improvements and growing to include added features such as a press box or artificial turf. The structure made it easy for supporters to see exactly how their contributions would make an impact. Designed to connect with a diverse group—including parents, alumni, local Catholic churches, and community businesses—the campaign needed materials that were both inspiring and practical. To make this vision a reality, CTK partnered with Abstract Union to create designs that honored the school’s traditions while bringing fresh energy to this important initiative.
Collaborating closely with the CTK team, we focused on creating campaign materials that blended the school’s timeless identity with a modern, dynamic style. Every piece was designed to be instantly recognizable as part of the school’s brand while offering a distinctive look tailored to the campaign mission. A key priority was clearly communicating the impact of the campaign’s three tiers, ensuring donors could easily understand how their contributions would support specific improvements. From the initial announcement to the final fundraising push, every material was carefully crafted to highlight the school’s goals and inspire action.
Go for Gold with a Campaign Logo
The campaign theme logo is one of the most important elements of a capital campaign—it’s the visual centerpiece that ties all the materials together and represents the heart of the initiative. For CTK’s capital campaign, we used sports badges as inspiration to create a logo that reflected both school pride and the excitement of athletic growth. Using the school’s colors and mascot, we layered bold lines within a circular shape to give it a dynamic, timeless feel. A combination of serif and sans serif fonts helped to add balance and cement the sports badge vibe. This versatile design worked well on a variety of items such as pins and stickers, giving supporters a chance to share their enthusiasm and spread the word about the campaign.
A Booklet and Envelope to Score the Winning Goal
A successful campaign requires clear, engaging materials to communicate its vision, and the campaign case statement booklet is often at the center of it all. For CTKCHS, it served as the ultimate guide, showcasing the three tiers of giving and the enhancements tied to each level. Shades of blue and grey were used to create a distinct color palette, matching the school colors. Shapes with rounded edges were overlapped and stacked across each page, helping to organize and highlight import details. To make the campaign goals tangible, we integrated visuals of the renovation renderings and blueprints of the new bleachers, giving readers a clear picture of the impact their contributions would have.
A campaign’s packet envelope is more than just packaging—it’s the first touchpoint that sparks excitement and sets the tone for what’s inside. For CTKCHS, we designed a custom envelope that not only carried the school’s branding but also conveyed the energy and purpose of the campaign. Bright, dynamic imagery featuring students and athletes in action adorned the back, emphasizing teamwork and the community spirit at the heart of the initiative. Overlapping shapes and color blocking were used around the edges of both sides to create a cohesive look while still leaving functional space on the front. These vibrant envelopes, containing the campaign booklets, were distributed to parents via students and mailed to community members, ensuring the materials made a memorable first impression.
Teamwork Makes the Dream Work with a Pledge Card and Envelope
A pledge card is where intentions turn into action—it’s the moment supporters can see their generosity start to make a difference. Functionality was of upmost importance for CTKCHS. We created a larger-format pledge card that kept everything donors needed in one place. The clear, organized layout made it easy to understand their giving options. Color blocking was used for each section of the card, helping to visually separate each section. White boxes signaled where a contributor needed to add information or make a decision. The card helped participants feel confident and excited about their impact, laying the foundation for the campaign’s success.
Once supporters complete their pledge card, the return envelope ensures their giving plan reaches its destination seamlessly. For CTKCHS, we designed a custom envelope that felt as intentional as the rest of the campaign materials. The back of the envelope features the school’s color palette, accented with a white stripe running down one side, like a ribbon on a gift. The logo is placed on the top flap, acting as a seal for your giving plan. This thoughtful design doesn’t just stand out—it creates a sense of excitement and care, reinforcing the importance of every contribution.
A successful campaign relies on consistent communication, and custom-designed letterhead and envelopes ensure every message feels thoughtful and aligned with the campaign’s vision. We carried CTKCHS’s branding into these materials, integrating the school’s colors, fonts, and logo. The letterhead provides a polished space for updates and progress reports, while the envelopes make every piece of correspondence instantly recognizable. By blending functionality with intentional design, these tools reinforce the professionalism and care behind the campaign, keeping supporters informed and engaged.
Through close collaboration with CTK, we developed a suite of materials that bring the “Together in Sport and Spirit” campaign to life. Every piece was thoughtfully designed to capture attention while staying true to the school’s brand, blending dynamic imagery with clear, engaging messaging. To help supporters understand the impact of their contributions, we outlined the campaign’s tiers in a way that was both straightforward and inspiring. By highlighting the school’s current strengths alongside the exciting potential of the planned improvements, the materials build confidence and enthusiasm for the campaign’s vision.
At Abstract Union, we’re passionate about helping organizations like CTK achieve their campaign goals with confidence and creativity. We know that managing a capital campaign can be challenging, but our team is here to simplify the process and bring your vision to life. Through thoughtfully designed, cohesive communication tools, we help make every aspect of your campaign clear, compelling, and impactful. Whether you’re building new facilities, expanding your campus, or launching a transformational initiative, Abstract Union is proud to be your partner in creating meaningful change.
For more examples of how we help non-profit academies achieve their goals, take a look at our work with Gloria Deo Academy in Springfield, MO: Event-Ready School Capital Campaign for Gloria Deo Academy. In their capital campaign, we collaborated to create materials that supported their vision of expanding the campus to provide more opportunities for students. This project showcases our commitment to tailoring campaign materials to the unique needs of each educational institution, ensuring every campaign connects with its audience and achieves its goals.
Since its founding, CTK has been a shining example of faith and education coming together to build a brighter future for their students and community. This campaign is an exciting step forward, helping them build a stronger, more vibrant space. By partnering with Abstract Union, they created a campaign that not only reflects their values but also inspires meaningful action. We can’t wait to see the lasting impact these improvements will have for generations to come.
If your organization is planning a capital campaign or another important initiative, Abstract Union is ready to help turn your vision into reality. With our expertise and creative approach, we’ll work together to make your goals achievable and impactful. Let’s connect and bring your mission to life.
