First West is a multicampus church located in Louisiana. They want to see people changed by the Gospel to live out their Christ-Centered purpose. Their 1-year journey aimed to raise $6.53 million for ministry budgets and phase-one renovations. The church capital campaign consultants at Life Catalyst lead the way. And we crafted campaign materials to mobilize their community.
When exploring creative names for fundraising campaigns, there's much to consider. One must predict what will resonate best with an audience. And the backdrop of a capital campaign timeline can be challenging. First West's campaign paralleled the harsh realities of COVID-19.
Their team explored various church capital campaign theme ideas. "Looking toward the next 100 years," they decided to go with "See To It." This was a mission-focused mantra they've used as a running theme. Using it as a capital campaign slogan served as a sequel. It bridged the gap between their ministry's mission and church fundraising.
Yet the continued use of the phrase demanded fresh capital campaign graphics. We couldn't just rework their previous "See To It" designs into new content. Monotonous design, without a different context, would have hindered results. We deviated the design from other "See To It" content. Preserving the Church's identity, we built upon their brand design. We crafted custom capital campaign materials. And the strength of the aesthetics portrayed their message with distinction. Aiming for a higher degree of impact during unfortunate times, it was essential for their campaign to stand out.
Examples of multi-deliverable church capital campaign materials with leadership guide
Capital Campaign logo- Using a display-ready script and san-serif font pairing, we crafted this wordmark logo to uses a similar weight, niched detail, and italic forward-tilt as their First West "F" symbol.
Capital Campaign Colors- We "lockdown" their dark-blue brand color and used it as a base to layer more dynamic colors. Overall, the use of a more vibrant campaign color palette better projected the sentiment behind their "See To It" capital campaign theme.
Capital Campaign Case Statement Brochure + Design Concept- Our client's leadership felt that the best capital campaign brochure concept would be one that elevated their culture. We've crafted a design concept that deconstructs and reimagines First West's church logo. It features vignette imagery with "peer-through" shapes to illustrate the "see" aspects and vision-forward dynamic of the campaign theme. Reinforcing the sense of movement within this flat design concept, we implemented outlined echoing phrases. And straightforward typography sets were used to better balance with the peer-through/see-to-it imagery. We used subtle block, circular, and angular details to remain in step with First West's arrow brand concept. These techniques aimed to feature their culture through photography and created clean spaces to display text and underscore phrases, thoughts, and ideas. This is an example of a 24 pages, 6 x 9 in., and Horizontal Layout capital campaign booklet
Capital Campaign Commitment Card Examples- First West needed a 3.5 x 8.5 to fit the return envelope below. This horizontal layout worked well, as the client elected to keep pledge info short and simple. From the Giving Estimator to the iconography for Ways-to-Give, this pledge card design streamlines 4 key aspects of the church fundraising process.
Return Envelopes for Church Capital Fundraising- With this custom-designed return envelope, we hoped to boost response and make the pledge-to-giving process smoother- and more of an experience. In church fundraising, every "response" can make a difference. Therefore, in capital campaigns of this caliber, we suggest bypassing the standard b/w envelopes to use this deliverable as a touchpoint. The difference in price, b/w standard vs designed full-color, is far less than the cost of a low response rate.
Sets for Capital Campaign Letters- This deliverable is tactically used to key out a range of formal official content- you don't want to be buried in your congregation's social media timelines. Well-designed letterhead and envelope sets give important content a more focused and personalized delivery. Those formal update letters, reminders, thank yous could get your capital campaign over the hump- especially with donors 40+.
Package Envelopes for Case Statement Mailing- Enclosed within this envelope, First West sent the case statement brochures, pledge cards, return envelopes for pledging, and a personalized launch letter. This series of capital campaign materials effectively place the full story and basis for giving in front of a congregation (without digital distraction or interruption). The perspective, details, and quality design signal the significance and honor of your capital campaign journey.
Church Capital Campaign Leadership Guide- Beyond God's grace, well-informed and equipped leaders are the glue holding together congregational pledging and long-term gifting. First West elected to draft a complete leadership guide to getting their team excited, on the same "page," and referencing for the campaign's duration.
Folders for Church Capital Fundraising- This highly versatile deliverable was an investment in a "catch-all." With the right custom design, you can use these single pocket folders to flexibly present a wide variety of documents, presentations, and letters to various audiences throughout the campaign.
General Presentation Slides for Powerpoint- We crafted custom slide Decks, 1920 x 1080 px., to aid various presentations the capital campaign director needed to create on the fly.
Partnered with Nebraska Lutheran Outdoor Ministries to create nonprofit capital campaign materials to help them preserve their camp for generations to come
