The mission of The Way Church (Elk City, OK) is to lead people into a life-giving relationship with Jesus. Since its beginning in 2011, this young and vibrant church has experienced significant growth, leading to almost full capacity in their sanctuary and kids ministry classrooms. To accommodate this expansion, they embarked on a church capital campaign to build a new facility. This ambitious project included a 400-seat sanctuary, new children's ministry classrooms with an indoor play area, office space for staff, additional bathrooms, and expanded parking.
The Way partnered with Abstract Union to help turn this campaign into a reality. We were tasked with creating church capital campaign communication materials that looked clean and simple while resonating with a wide range of donors such as church members, staff, and members of the community. The materials needed to have a distinct design that was separate from the organization’s brand identity, standing on its own as an initiative.
Abstract Union's challenge was to design campaign materials that would effectively communicate the church's journey and vision. These materials needed to resonate with a diverse audience, highlighting their growth and the necessity of a new facility to continue its mission. Our shared goal was to create sleek, engaging, and effective materials that showcased the organization's unique story and message.
Through collaboration, conversations, and our group's expertise, Abstract Union designed materials that showcased The Way’s story and vision for the new building. We developed a modern and minimal design that stood apart from the church's identity branding and ensured all campaign materials were cohesive and appealing.
Lay a Campaign Foundation with a Solid Logo
A campaign logo is the cornerstone of any campaign. It must be instantly recognizable, communicate the campaign mission, and be visually striking. The Way’s slogan was “Brick By Brick,” and Abstract Union leaned into it. The slogan was designed in a diagonal manner with a strong san serif font. On the opposite ends, flat angular shapes were added to give the illusion of a layer of bricks.
Leave No Stone Unturned in a Campaign Booklet
The story of your organization and its evolution is an important component of your campaign. Such important information needs a thoughtful layout and design to show how all of the pieces are woven together. A campaign multipage booklet gives a complete view and reason behind your initiative. It is also the place where your case statement is made visible, including your needs and the overall goal of the campaign. Booklets can be used in many ways, from a visual aid at church services to a reminder left with a possible donor after a meeting.
Adding a New Layer of Commitment with a Pledge Card
Once a potential donor has learned about your initiative, it’s time to create a giving plan. A pledge card outlines the donation amount over time for both the donor and the church. It also allows the church to create a campaign budget and the donor to put their giving strategy together.
Invite the Community with a Captivating Postcard Mailer
To ensure maximum participation and engagement for a special campaign event, postcard mailers were created to invite the congregation and the broader community. These mailers served as a tangible reminder of the event, designed to capture attention with vibrant visuals and concise, compelling messaging.
The Way’s creation story is an extensive one with many accomplishments and turning points. They wanted campaign materials that stood on their own as a fresh initiative and resonated with a diverse audience.This task was complex and time-consuming, requiring an experienced touch to ensure every element was perfect. To fully understand the process of creating such comprehensive materials, it is essential to realize the challenge of maintaining cohesion while guaranteeing each piece is engaging and effective. Abstract Union's team provides professional resources to help your organization make their campaign dream into a reality. Our dedicated team simplifies the process of creating engaging and effective campaign materials, guiding you every step of the way.
For a look at another campaign with a modern look and distinct color palette, check out our post about our partnership with TrueNorth Church: Church Expansion Capital Campaign for TrueNorth.
The Way Church's capital campaign is a testament to their growth and commitment to their mission. By partnering with Abstract Union, they were able to have sleek, unified, and compelling materials that effectively communicated their vision and journey to a diverse audience. This campaign will help the church continue to reveal Jesus, discover identity, and serve humanity with a new, larger facility that meets the needs of their expanding congregation.
If you are embarking on a similar journey and need professional resources to make your campaign come to life, Abstract Union is here to help. Our team is dedicated to providing top-notch support and guidance, ensuring your campaign materials are clear, cohesive, and compelling. Let us be your valuable partner in success.
