Liberate Church -formally Shekinah International Christian Assembly- is a small contemporary church located in Dallas, TX. In 2018, they decided to change their name and church branding to better reflect the current culture. As their ministry uses God's word to heal emotional and physical bondage, they pride themselves as being "a safe place," free from ridicule and criticism.
As a part of their specs, a specific color palette was submitted. They needed a logo identity design, various media assets, and church branding guidelines to support their mission and vision. After considering their wants and needs, we designed a combination mark comprised of a highly-scalable isolated "L" symbol and a display sans-serif wordmark. The Liberate "L" church logo portrays the essence of movement. The slight wing-like characteristics relate to their slogan: "The Place of Liberty." The diagonal-slats of the symbol represent a community moving forward, together. Moreover, their church logo and all brand shapes always point forward and up (towards Christ).
Although this project consists of flat design techniques, we've created the church logo, typography sets, and brand shapes to have a slight illusion of 3-dimensionality. This brings subtle hints of motion to their overall church branding.
Church Style Guide Excerpts for Branding Strategy & Logo Ideas
Church Logo & Color Palette with Rough Brand Shapes Concept
Church Logo Design Mockup of App Icon Integrity & Scalability
Business Cards for Church Stationery Design- Full Color, 2-Sided, 2 x 3.5 in., 16 pt. Dull Cover w/ Matte Finish
Connection Card for Church Stationery Design- Full Color - 2-Sided, 3.5 x 8.5 in., 14pt. Premium Uncoated Cover
New Member Cards for Church Stationery Design- Full Color - 2-Sided, 3.5 x 8.5 in., 14pt. Premium Uncoated Cover
Branded Church Offering Envelopes- Full Color, Outside Only, 3.625 x 6.5 in. Long Flap (Remittance), 70 lb. Offset Opaque Smooth White
Brochures for Church Branding- Full Color, 2-Sided, 8.5 x 14 in., Trifold, 100 lb. Gloss Cover
Invite Card / Invitations for Church Brand Design- Full Color 2-Sided, 4 x 6 in., 16 pt. Dull Cover w/ Matte Finish
Retractable Banner for Church Welcome Desk- Full Color, 1-Sided, 47 x 80 in., 13 oz. Super Smooth Grayback + Stand Included
Rollup Banners for Simple Church Wayfinding- Full Color, 1-Sided, 47 x 80 in., 13 oz. Super Smooth Grayback + Stand Included
Church Background Banners- Full Color, 1-Sided, 10 x 7 ft, White Polyester Fabric with Pole Pockets
A-Frames for Church Branding- Full Color, 1-Sided, 24 x 36 in., Set of 2, 4mm Corrugated Plastic Inserts
Vinyl Banners for Church Logo & Name Change- Full Color, 1-Sided, 3 x 6 ft. 15oz Premium Scrim Vinyl Matte. Hemmed Edges w/ Grommets
Church Logo Images: & Various T-Shirt Designs- 2-Color, Front & Back Design on Charcoal Grey
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