Bethany Lutheran Church (Elkhorn, NE) aims to build a Christian community where people curious about faith become committed to faith. They needed a fresh rebrand that aligned with their fast-growing community and the increase in young families. It was incumbent on us to preserve and craft around their service/ mission focused traditions they've established for almost a century, and give it visual vitality and symmetry for the next 5 to 10 years. Particularly, a church logo that scaled properly for today's integrated media, while sharing familiar elements with over a dozen ministry subbrand marks. Therefore, around their specs, organizational culture, mission, and vision, we created a full church brand identity system. Watch this 2:30 video that details the thought process behind our creative solutions.
View the thought process behind a full church logo & brand identity system for BLC.
A Peek Into The Full Brand Identity System Presented In a Detailed Church Brand Guidelines Booklet
// Explainer video for Board of Directors & Administrators.
// Explainer video to introduce the Church's new direction to their congregation.
Church logo & brand identity deliverables for Bethany Lutheran Church:
Church Logo Design, Color Palette, Brand Shapes, & Architectural Imagery Application- Client needed a logo that would correspond with over a dozen sub ministry marks and a color concept to carry their curiosity and faith-focused mission.
13 sub ministry combination marks that correspond with the main church logo.
Cohesive church iconography to match Bethany's existing Jesus sculpture illustration
Church Bulletin Design: Full color - 1 sided, 8.5×14 in., 70 lb. Offset Opaque Smooth White
Church Connection Cards & Church /Prayer Cards: Full color both sides, 4.25 x 5.5 in., 14pt. Premium Uncoated Cover
Church Offering Envelopes: Full Color – Outside only, 3.625 x 6.5 in. (Remittance), short flap, 70lb Offset Opaque Smooth White
Church Letterhead & Envelope Sets: Full Color - 2-sided, 8.5×11 in., 70 lb. Offset Opaque Smooth White -&- Full Color - outside, 4.125×9.5 in. (#10 envelope), 70 lb. Offset Opaque Smooth White
Church Business Cards: Full color - both sides, 2×3.5in (Standard), 16pt. Dull Cover w/ Matte Finish
Church Postcard Direct Mail for Sub-Ministry : Full color - 2 sides, 5.5 x 8.5 in., 16pt. Dull Cover w/ Matte Finish
Wall Art Illustrations for Church Brand Identity Design
Church Social Media Profile Design
Church Retractable Banner for Sub Ministry: Full color - 1 side, 47 x 80 in., 13 oz. Super Smooth Grayback Vinyl
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