Hope City Church (Waterloo, IA) exists to help people know God, find community, discover their purpose, and make a difference. This nondenominational community church launched a 2-year capital campaign to raise $3.5 million for a building project. Their current 100-year old facility had reached its capacity. Therefore, they secured an additional 15.3 acres just 1.5 miles east from their existing property. And Hope City's church fundraising initiatives presented plans for a new 20,000 square foot facility.
They commissioned our church capital campaign materials services to craft their most essential communications assets: 1) a deliberate campaign logo, 2) engagingly comprehensive case statement booklets/multipage brochures, 3) intuitive pledge cards, 4) multipurpose letterhead & envelope sets. These elements are what we like to call the focused essentials or church capital campaign must-haves. Much like Hope City, clients often leverage professionally designed core campaign materials to command their congregation's attention better, signal a new direction, and set the tone of the campaign's significance. We focus our talents and resources to produce the most effective capital campaign materials we can. As we listened to Hope City's design preferences, we found ways to capture, elevate, and build upon the essence of their church brand design. Explore how things turned out below...
5 Fundamental capital campaign materials for effective church fundraising communications
After exploring various capital campaign theme ideas, Hope City arrived at "Building Home." We crafted a campaign logo that adhered to their request for a straightforward concept. Therefore, we took cues from the slight curvature of Hope City's main church logo. The inviting curves of the "Home" lettering juxtapose the block integrity expression of "Building." As this simple typography etches "Building" into the center of "Home", it intentionally presents the dual perspective of the campaign theme- “Building Home” and “Home Building.”
20-pages seem to be the best capital campaign brochure length to present their case statement and church fundraising goals comprehensively. The bold angular geometric background shapes within the booklet cover, along with the center placement of the campaign logo, create a threshold effect to their new beginning in a modern way. The dark gradient imagery applications, under the vibrant blocks of color, more or less crystalize /freeze-frame old moments. This supports the notion of a legacy being built, as we presented new messages and typography to portray their new initiative of Hope and progress.
We strived to make the capital campaign pledge card as intuitive as possible, as it presented options for a 2-part giving (standard weekly, monthly, or yearly, or pledge + a first fruits offering). The modern edge and intention behind the overall campaign design is clearer within this deliverable.
For 2-years, Hope City used this letterhead & envelope sets to send various reminders/nudges, campaign-specific direct messages, progress reports, and thank yous to their congregation in a personalized manner. The design echoed the aesthetic appeal and detail executed in the other campaign materials while leaving ample space for a variety of applications.
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