TrueNorth Church (North Augusta, SC) embarked on an ambitious journey to expand their campus by constructing a multi-use facility. This large church, with a mission to reach the next generation at new levels, sought to create a space that would enhance their fellowship, outreach, and meeting capabilities. The new building will house a multi-purpose room to seat over 400 people, a catering kitchen, classrooms, and a café, significantly increasing the church’s capacity to serve its community. Although they successfully secured a significant portion of the funds during their initial capital campaign, they still needed to raise the remaining amount. To achieve this, they launched a two-year capital campaign titled "Make Room," aiming to raise the necessary funds to complete this vital facility.
TrueNorth connected with Abstract Union to help them create a campaign that was distinct from the church's original branding yet aligned with their contemporary look, feel, and attitude. The challenge was clear: develop materials that resonated with the church’s vision and inspired their congregation to contribute to this important cause. The church came prepared with a logo and fonts for the campaign but it was up to Abstract Union to transform these elements into a cohesive and modern style. The materials would need to illustrate the impact of a donor's contributions towards the new campus facilities, while sparking excitement and fostering a connection that was both engaging and relatable for the audience.
Abstract Union and TrueNorth shared a common objective: to create a campaign that focused on the impact of each donor's contribution. By making room in their hearts and budgets to donate, donors would be directly helping to make this new facility a reality. The campaign materials needed to reflect the contemporary aesthetic of the church, with a fresh yet familiar feel that would appeal to a diverse audience. The focused and thoughtful approach taken by TrueNorth was key to making the campaign feel personable to each member. They needed a capital campaign that stood apart from their existing branding, as it was a unique initiative.
Abstract Union developed multiple deliverables for TrueNorth, featuring calm blues with a pop of teal to evoke a sense of calmness and openness. The materials combined a mix of vintage and modern elements, using flat geometric shapes and a grainy texture to create a visually appealing design. The blueprint for the new building was showcased in various formats, serving as a constant reminder of the project’s goals and potential. Abstract Union ensured that the materials were relatable and exciting, helping to foster a sense of community and shared purpose among the congregation.
Let Light In with a Brochure and a Postcard
While some organizations have campaigns with a wider scope, others take a more focused approach. A mailer brochure, crafted as a letter from the pastor to the congregation, is an excellent tool that will convey the important information about your initiative but will feel conversational and help make the mission personal to the reader.
In keeping with a focused approach, a postcard offers a succinct method to share the campaign's vision with your congregation. The unveiling of the complete floor plan for the new facility was strategically done to spark excitement and anticipation.
Open the Door of Giving with a Pledge Card and Envelope
Although not legally binding, a pledge card serves as a tangible commitment of your giving. It not only aids in visually organizing your donation plan but also illustrates the cumulative impact of your contributions over time. We included a perforated section that serves as a commitment reminder to the donor.
Your initiative for your organization is important. Using a specially designed envelope, the recipient will not only know what the contents are related to, but also feel how special their mission is.
Campaign Themed Offering Envelope
TrueNorth transitioned from their standard offering envelopes to ones themed around the campaign for its duration. This strategy not only kept the campaign at the forefront of everyone's mind but also introduced a dedicated field for campaign contributions, making it convenient for donors to contribute any extra little bit on any given Sunday.
Adding a Prayer Starter in the Form of a Table Tent
While money may be a big part of what moves a campaign forward, there are other things that can be done to help the campaign. A table tent serves as a visual prompt, encouraging the congregation to reflect and harness the power of prayer for the benefit of the initiative and those it will bless. Moreover, it presents a prime opportunity to engage with visitors and guests, sharing insights about your church's growth and vision.
Creating materials that are both familiar and fresh is no easy task. It requires a deep understanding of the client’s vision and the ability to translate that into compelling visuals. Abstract Union’s expertise and collaborative approach ensured that the campaign materials not only captured TrueNorth’s unique voice but also effectively communicated the mission of the "Make Room" campaign.
For churches and organizations undertaking similar projects, the process can be complex and time-consuming. Abstract Union provides professional resources to help clients achieve their campaign goals effectively. Our team simplifies the process, guiding you every step of the way to ensure that your vision is realized. Abstract Union utilizes its expertise and collaborative approach to help each organization reach its goals while showcasing the unique voice and mission of each campaign.
TrueNorth Church’s "Make Room" campaign is a testament to the power of strategic design and collaboration. By partnering with Abstract Union, TrueNorth was able to create a capital campaign that was distinct, engaging, and reflective of their contemporary ethos. The campaign’s success highlights the importance of tailored materials that resonate with the specific needs and goals of the organization.
For churches and organizations looking to embark on similar journeys, Abstract Union offers the expertise and support necessary to bring your vision to life. Whether it’s crafting compelling campaign materials or guiding you through the entire process, we are committed to helping you achieve your goals.
