Standard approaches for church event & movement mark design.
Lettermark
(Monogram): font & typography-based logo comprised of a few letters or the organization's initials.
Wordmark
(Logotypes): font & typography-based logo based on the full name of the organization.
Brandmark
Also know as symbol/pictorial mark. It's an image, icon, or symbol that represents the organization and contains no text.
Combination Mark
Comprised of a combination of a Symbol/Pictorial Mark and a Lettermark/Wordmark.
Emblem
Also known as badges, seals, and crests. This logo consists of text inside of a symbol or icon.