SouthPoint Church, located in Leonardtown, MD, believes that all people matter deeply to God. Welcoming and loving skeptics, outsiders, and the marginalized, their mission is to honor God by giving what they have so others may discover the joy of knowing Him personally. This commitment has fueled swift growth, resulting in the need for more space and resources. Recognizing everyone's unique path, SouthPoint understands the importance of overcoming challenges to advance their mission. It was then they turned to Abstract Union for help in authentically capturing their vision.
SouthPoint Church sought a bold and sleek approach vibe to match their modern approach of accepting people from all walks of life. The color palette needed to reflect the excitement of both past accomplishments and future goals. The overall look of the campaign needed to contain an echo of the first campaign while also having the freshness of a new initiative. With a diverse donor base comprised of church members, community members, and businesses, the campaign materials had to captivate a wide audience.
Collaborating with SouthPoint Church, our aim was to craft compelling materials demonstrating the progress made since the initial campaign and outlining the objectives for the upcoming campaign. Through close collaboration, we ensured that the campaign materials authentically conveyed SouthPoint’s distinctive message, resonating with their extensive donor network in the church and the broader community.
Church Capital Campaign Materials should not be templates that can be simply replicated to be successful. Each campaign is unique in its tone, needs, and goals. In addition, there must be an understanding of how to visually communicate a church’s mission so that everyone from church members to business owners can understand. Abstract Union collaborates with your organization to take on the task of creating eye-catching visuals and allowing you to focus on what you do best: help your church thrive. We create engaging materials that showcase your unique goal in a way that resonates with your donors and community. Our team ensures your mission and vision shine through each material, making your campaign unified and strong.
A Logo Looking for a Second Lift Off
A campaign logo is often the first part of your campaign that is seen, so it needs to make a splash. SouthPoint wanted this campaign, “Ignite Impact,” to show a connection to their first one, “Launching a Legacy.” Since both slogans have a futuristic feel, a rocket ship was used as the logo. While the first campaign’s logo was an outline, this second campaign logo is shaded in with tones of blue. Visually, it demonstrates that the campaign's goal is progressing as donations come in.
A Booklet That is Out of This World
A church’s mission for a capital campaign must not only lay out all of the important information but also engages people with the possibility of their part in the process. A campaign booklet is a document where the mission is shown to the world. With such an important purpose, Abstract Union ensures that all parts of your church’s campaign booklet are crystal clear.
A Map to Reaching the Stars
Families and former students might want to assist with a campaign but are not sure where to start. The brochure shows various ways to contribute and the positive effects they can have. It also has answers to common questions about donating during a campaign.
After carefully considering the campaign's information and vision, a pledge card allows donors to communicate how much they would like to give. It also helps the church plan and budget for the campaign projects. By filling out a pledge card, donors make a commitment to support the campaign initiative financially and show their dedication to its mission.
A Speed of Light Connection with a Letterhead and Envelope
When sending an update or a donation ask regarding the campaign, you want materials that will leave an impression. Using a customized letterhead and envelope not only emphasizes the relevance of your message to the campaign but also highlights the significance of your mission and guides readers on how they can contribute.
Abstract Union works closely with your church to make sure that your mission and vision shine through each material in your campaign. Everything is made to go together smoothly, showing your cause and goals, paying attention to every little detail that makes a big difference. Our comprehensive approach ensures that every aspect of your campaign is covered, from initial concept to final delivery.
If you want to see where our connection with SouthPoint Church began with their initial campaign, click here and see how we have created a continuation of the church's mission.
By showcasing the journey and success of SouthPoint Church's second capital campaign, we hope to inspire and guide other churches in their campaign efforts. Abstract Union provides top-notch design and support to help you achieve your campaign goals effectively. Our team enables you to focus on your mission while we handle the campaign material details. Let's work together to create a strong campaign that matters and makes your community better!
